Case Study: Digital Expansion for Trueway Travel Ltd
Client: Trueway Travel Ltd
Industry: Travel & Tourism (B2C + B2B Tour Operations)
Location: Kenya
Services Provided by Circlelook: Website Design, Tour Operator B2B Strategy, Brand Messaging, SEO, Google Integration
About the Client
Trueway Travel Ltd is a modern, forward-thinking travel agency with a mission to create seamless, personalized, and enriching travel experiences. From cultural adventures to luxurious getaways, they specialize in providing comfort and convenience for every type of traveler.
They also support tour operators and activity providers by helping them grow their businesses through platforms like Viator, making B2B support a core part of their strategy.
Vision:
To become Kenya’s most trusted and innovative travel partner, known for tailor-made experiences, exceptional service, and a firm commitment to sustainable tourism.
Brand Voice:
“We’re going places. Join us.”
The Challenge
Trueway Travel had incredible energy, great ambitions, and a multi-layered service model — but lacked a digital platform that could effectively communicate all of this to their B2C and B2B audiences. Their brand was split across inconsistent messages, and they didn’t have an optimized, conversion-ready website or marketing strategy.
The Solution by Circlelook
- Strategic Website Design & Content Structure
- Developed a sleek, responsive website (truewaytravelltd.com) that clearly separates Travel Experiences and Tour Operator Partnerships.
- Created landing pages for top-selling packages, B2B partnership sign-ups, and training services.
- Added strong CTAs (calls to action), WhatsApp/chat support, and Google Maps integration.
- Tour Operator Positioning Strategy (B2B Focus)
- Clarified messaging to target tour operators through Viator and OTA platforms.
- Created a compelling “Partner With Us” page with benefits, tools, and coaching options.
- Designed email templates and pitch decks for onboarding new partners.
- SEO & Local Optimization
- Researched and implemented keywords like “Kenya safari tour operator”, “partner with a travel agency”, “book holiday packages in Kenya”
- Optimized metadata, alt text, and Google search appearance
- Set up and optimized Google Business Profile for local search and reviews
- Brand Messaging Overhaul
- Refined their mission and vision into short, bold, high-impact copy blocks
- Embedded emotional language that speaks to travelers and partners alike
- Introduced taglines, value props, and content hooks for ads and campaigns
Results (First 60 Days):
- Website traffic tripled, with over 1,200 unique visitors
- 4 B2B tour partners signed up through the new “Partner With Us” funnel
- Client inquiries increased by 90% via WhatsApp and contact forms
- Improved visibility on Google Maps for travel-related keywords
- Clarity in messaging led to more effective Facebook and Instagram campaigns
💬 Client Testimonial
“We had the vision, but Circlelook helped us package it and present it beautifully. Our new site not only brings in clients but positions us as leaders in both travel and tour operations.”
— Managing Director, Trueway Travel Ltd