Brand Launch & Reseller Funnel for TatuGrowth Hosting
Client: TatuGrowth Hosting
Industry: Web Hosting | Domains | Email Hosting | Website Development
Location: Kenya (Serving Africa & Global Markets)
Services by Circlelook: Branding, Website Design, Hosting Plan Presentation, Reseller Funnel Strategy
About the Client
TatuGrowth Hosting is a modern African-born tech company offering domain registration, web hosting, email hosting, and website development. Built for entrepreneurs, developers, startups, and agencies, the brand provides secure, high-performance services, backed by 24/7 expert customer support, to power Africa’s digital economy and beyond.
- Mission: To empower individuals and businesses by delivering reliable, scalable, and affordable hosting and web services, supported by world-class customer care.
- Vision: To become Africa’s most trusted and innovative hosting provider, helping clients build strong, secure, and visible online brands.
🟠 The Challenge
TatuGrowth Hosting had a robust service lineup but faced several barriers to growth:
- A weak brand identity in a competitive market
- No clear product messaging or user journey for different client types
- A website that lacked modern UI/UX and conversion-driven design
- No structured funnel to attract reseller partners (freelancers, developers, agencies)
🟢 The Solution by Circlelook
1. Brand Positioning & Messaging
- Defined TatuGrowth as “hosting with growth in mind”, targeting ambitious digital businesses
- Messaging focus by product:
- Domains: “Own your brand online from day one.”
- Hosting & Email: “Secure, high-speed hosting with 99.9% uptime.”
- Website Development: “Professional websites ready to launch.”
- Support: “24/7 Expert Support that actually supports.”
- Central promise:
“We’re not just hosting websites, we’re powering digital growth.”
2. Website Design & User Experience
- Delivered a clean, fast-loading website with clear service separation:
- Domain Registration
- Shared Hosting, VPS, and Reseller Hosting
- Business Email Hosting
- Web Design Services
- Designed intuitive pricing tables that highlight:
- WHMCS support
- SSD performance
- Uptime guarantee
- 24/7 expert assistance
- Improved user journey and calls-to-action for signups and inquiries
3. Reseller Hosting Funnel
- Built a focused sales funnel for resellers, including:
- Sales landing page tailored to agencies and freelancers
- WHMCS integration support resources
- Lead magnet: “Reseller Business Starter Toolkit”
- Goal: help web professionals launch hosting businesses using TatuGrowth infrastructure
📈 Results (First 60 Days)
- 150+ New Customer Sign-Ups post-launch
- 25+ Reseller Leads, with 10 confirmed reseller partners onboarded
- Higher Search Visibility for local and niche keywords (e.g. “reseller hosting Africa”)
- 48% Reduction in Bounce Rate from simplified UX and messaging
- Fewer Support Tickets, thanks to a structured FAQ and easier navigation
💬 Client Testimonial
“We knew the hosting industry was competitive, so we needed to stand out. Circlelook helped us clarify our message, launch a powerful site, and attract both direct customers and resellers. Now we’re not just in the market — we’re growing in it.”
— Head of Product, TatuGrowth Hosting