Branding

What is a brand?

Before I tell you what a brand, I want us to do a small exercise. I will mention some companies name and, you can think of any concept, icon or visual they represent. Coca-Cola, Apple, Google, Samsung, Starbucks, CNN, Netflix, Nike, Safaricom, Tech4Soup.   I know when I mentioned Coca-Cola some people have visualized a soft …

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