When it comes to marketing online, what comes to your mind? For most people, sponsored ads (targeted Facebook ads and google ads) are the things that come to their mind. If you are a small business trying to compete with the big conglomerates, then this article is for you. I am about to explain five low-cost strategies to boost your business online.
Starting a blog and creating high-quality content regularly
It is more essential and important for your business to have an online presence and what better way than you having a blog. Starting a blog and creating quality is a long-term strategy and one should not expect payoff overnight. High-quality content is king in the digital world and good design is the castle. For starters, some great free platforms to start your blog are Wix and WordPress. But for those who would like to stand out and be unique, an agency like Circlelook would provide that customized touch.
Improve your SEO(search engine optimization)
SEO is a common term in the digital space. For those starting off SEO is the process of optimizing your website to get organic traffic from search engine searches. To improve your SEO first you need to analyze your current SEO situation. A free tool Such as SEO analyzer can help you to identify and give suggestion on how to improve your SEO online.
Carry out more keyword research.
I cannot stress the importance of keyword research. Keywords are at the heart of SEO campaigns. If you are David on the internet full of Goliaths’ who have an enormous amount of capital to spend on the best aggressive pay per click marketing. Then this means you have mostly to rely on organic traffic. Google planner is a great free tool to start you off on keyword research
Build your email list
If you are a business I bet you need to build a relationship with your customers and what better way do that than know them better. In business mostly people buy products from people or brands that they know. Having an email list that captures your client details helps you create personalized offing and increase your sales
Don’t ignore social media
As of 2020, the number of internet user stands at 4.6 billion people this is according to internetlivestat. Report by Statista show also that The number of individual using social media has also increased increase to 3.6 billion people as of 2020. The advantage of social media to your business is that majority of your customer spend a huge amount of time. staying active on social media would not only ensure your brand is in the right position but it gives you time to interact and know your audience well